Fractional CMO and CDO Services

Backed by $1.5B+ in Growth Delivery

Unlock executive-level marketing and digital transformation—without full-time overhead. Demystify’s Fractional CMO and CDO services help mid-market distributors, B2B brands, and PE-backed companies align go-to-market strategy, build scalable demand engines, modernize martech, and launch high-performing eCommerce channels.

From marketing leadership to enterprise-wide digital execution, we deliver the growth outcomes your business needs now.

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What We Deliver

Interim or Fractional CMO and CDO Services

Embedded fractional leadership that drives strategy, execution, and team performance. Ideal for growth-stage or PE-backed businesses needing executive guidance without a full-time hire.

Fractional CMO Services

Marketing Transformation

Marketing Transformation

When growth stalls, internal tensions rise, or a business pivots hard toward a new strategic direction, incremental marketing tweaks aren’t enough. What’s required is a ground-up marketing transformation—one that redefines your go-to-market strategy, realigns cross-functional execution, and delivers sustained revenue acceleration.

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Fractional CMO - Demand Gen

Full-Funnel Demand Generation

Lead scoring models, conversion-optimized nurture flows, multi-channel orchestrations with personalization, MQL/SQL frameworks, paid media integration, ABM campaign design, and sales handoff playbooks that drive qualified pipeline.

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Marketing Operations

Martech System Enhancements and Workflow Overhaul

Martech stack audit, vendor rationalization, campaign automation, CRM + MAP integrations, and process streamlining to reduce friction and increase speed.

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Marketing Team Structure u0026 Alignment

Marketing Team Structure & Alignment

Org design, performance-based role definitions, OKRs, and alignment frameworks that tie every role to revenue accountability. Tailored for in-house, hybrid, or outsourced marketing teams.

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ROI-Driven DIgital Marketing

ROI-Driven Digital Marketing Execution

Strategy and execution across email/SMS campaigns, lifecycle automation, paid search, and social media, SEO/SEM optimization, lead nurturing, and retargeting—optimized for full-funnel conversion and budget efficiency.

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VOC

Voice of The Customer

Market research, customer surveys, focus groups, customer interviews, customer satisfaction surveys, Net Promoter Score, End-to-end VOC program implementation.

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Fractional CDO Services

Digital Transformation in the AI-Era

Reputation + Revenue in the AI Era

Efficiency is table stakes. Today, digital transformation must drive business growth, brand trust, and relevance in an AI-shaped world. We have helped distributors modernize every function—from fulfillment to customer service—to lead with credibility in the moments that matter.

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eCommerce Digital Expereince Modernization

Digital Product & Experience Modernization

UX/UI and site optimization, conversion rate optimization and lift strategies, platform migrations, mobile-first enhancements, and analytics-based decision making.

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Multi-year eCommerce Roadmap Design

Multi-Year Roadmap Design

Define and prioritize initiatives across web, mobile, operations, customer retention, and cross-channel expansion—all aligned to EBITDA goals.

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Customer Data Strategy and Personalization

Customer Data Strategy & Personalization

Data architecture and enrichment strategy. First-party data activation across channels, customer journey mapping, and personalized lifecycle flows.

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Customer Analytics

Executive Dashboards to Team-Level Analytics

Customer segmentation, persona-based lifecycle/journey development, Multi-level dashboards with KPIs from Board to marketing manager level; real-time reporting on pipeline velocity, marketing attribution, ROAS, and CAC.

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Who We Serve

FIND YOUR FIT – A FRACTIONAL CMO Or A Fractional CDO

Chief Executive Officer

Lower middle-market or Mid-market companies

> I need strategic marketing leadership but I am not ready yet to hire a full-time CMO

> I have VP or Director level marketing talent but need strategic leader who can interact with the board of directors

Private Equity Sponsor

Lower middle-market or Mid-market companies

> My portfolio company has all leaders but a revenue-driven marketing leader

> I need someone to lead accelerated value creation

> I need accelerated EBITDA growth through marketing transformation (e.g., 40% YoY growth post-turnaround)

> I need exit-focused strategy linking marketing KPIs to enterprise value and investor narratives

Chief Marketing/Revenue Officer

Any organization

> I have an interim gap in my leadership team and cannot slow down on my vision

> I am scaling post-Series A/B and need structured demand generation

> I struggle with my team accountability or channel ROI

> I need sales and marketing to finally align on revenue goals

>I want to streamline or rationalize a bloated martech stack

Fractional CMO and CDO Engagement Examples

PE-Backed Multi-Brand Distributor in a Niche Industry

Turned a declining DTC business into a growth engine through digital experience revamp, media strategy, and team realignment. Delivered 40% YoY EBITDA growth.

Global IT Solutions Distributor

Built and scaled a demand generation engine from scratch. Created a $300M qualified pipeline and enabled a net-new customer acquisition strategy.

National B2B & Retail Brand

Partnered with sales to beat $3B+ annual revenue targets. Led 110+ marketers across demand gen, SEO, and channel strategy.

PE-Backed National Omnichannel Distributor

Built and executed a 3-year organic digital growth strategy and roadmap, opening up a $300M new market segment.

What We Solve

Through Interim or Fractional CMO and CDO Services

Strategy disconnected from revenue impact
Lack of visibility into marketing campaign ROI
Overbuilt or underutilized sales, marketing, customer experience or operations technology
Sales and marketing silos undermining pipeline growth
Digital marketing is not delivering intented ROI/ROAS
Bottlenecks in go-to-market speed and cross-functional execution
Team bandwidth gaps in senior marketing and digital leadership

You don’t need more marketing activity – you need revenue clarity.

Let’s build a marketing engine that moves your business forward.

Talk to a Fractional CMO

Need a Fractional CMO or CDO? Let’s talk.

If this content reflects the kind of transformation you’re after, it might be time to bring in a fractional leader who’s done it before.

Schedule a Strategy Call

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