Demystify Growth.
Deliver Results.
The #1 Fractional CMO + CDO Partner for Distributors and PE-Backed Companies
Demystify Consulting provides Fractional CMO and CDO services to help mid-market distributors, PE-backed companies, and B2B brands modernize go-to-market strategy, launch eCommerce, align sales and marketing, and scale digital revenue – without full-time executive overhead. We deliver growth.
Why Clients Choose Demystify
Most mid-sized distributors, B2B brands, and private equity portfolio companies hit the same wall:
- Marketing isn’t aligned to revenue
- Sales lacks digital enablement
- eCommerce is underleveraged
- Martech is underperforming
- Everyone’s “busy,” but growth is flat
Demystify Consulting was built to fix that.
We bring a powerful dual lens to transformation: the precision of a Fractional CMO and the enterprise-wide impact of a Fractional CDO.
As your CMO, we help drive full-funnel demand, content strategy, org design, and measurable pipeline growth.
As your CDO, we connect digital to every function—reimagining how your business operates, competes, and scales.
Our digital transformation work goes far beyond tech upgrades. We help companies:
- Align marketing, sales, and service around the customer journey
- Modernize martech, CRM, and data workflows to eliminate silos
- Enable sales teams with tools, insights, and content that convert
- Rebuild eCommerce and digital revenue models for margin and growth
- Elevate brand reputation across physical and digital channels
- Partner with ops, finance, IT, and HR to ensure transformation sticks
At Demystify, we don’t chase digital for digital’s sake. We use it to drive business outcomes: stronger growth, clearer GTM strategy, smoother customer experience, and a brand your market trusts.
Led by Animesh Kumar – a former C-level executive who’s scaled revenue and transformed infrastructure across Fortune 500s and mid-market disruptors – Demystify delivers strategy you can execute, and execution that drives ROI.
What We Do
We specialize in Fractional CMO + CDO services designed for impact across three dimensions:
1. Marketing Strategy & Revenue Alignment (CMO)
- Marketing org design
- Full-funnel demand generation
- Content + creative tied to pipeline
- Marketing KPIs, dashboards, and workflows
2. Digital Transformation & eCommerce (CDO)
- Martech stack modernization (CRM, MAP, CDP, AI)
- Digital GTM and sales enablement
- eCommerce channel planning and execution (Amazon, DTC, B2B)
- Workflow automation and data unification
3. Go-to-Market Modernization for Distributors
- Territory and rep-led demand model
- Hybrid sales + digital playbooks
- Partner channel optimization
- Reputation and experience management across touchpoints
Who We Serve
Demystify provides Fractional CMO and Fractional CDO Services primarily to:
Distributors
modernizing for digital growth
B2B operators
SaaS or services preparing for scale or exit
PE-backed companies
seeking marketing + digital alignment
eCommerce brands
navigating their next inflection point
Trusted by Leaders Across Industries
Why It Works
- One partner across CMO and CDO needs
- Enterprise-tested frameworks tailored for mid-market agility
- Strategic execution without adding headcount
- Flexible, transparent fractional engagements
Led by Animesh Kumar, Demystify blends boardroom strategy with hands-on implementation. Animesh has built and led marketing and digital organizations across Fortune 500s and high-growth companies—and now brings that capability to you.
Frequently Asked Questions
What is a Fractional CMO?
A fractional CMO is a part-time marketing executive who provides strategy, leadership, and execution for companies that need senior expertise without the cost of a full-time hire.
What does a Fractional CDO do?
A fractional Chief Digital Officer helps modernize your tech stack, enable digital commerce, and align operations, sales, service, IT, and marketing around a single transformation strategy.
What industries does Demystify serve?
We specialize in B2B distribution, eCommerce, SaaS, industrial services, and private equity portfolio companies needing GTM and digital modernization.
What kind of results can I expect?
Comapnies working with Demystify and its founder have achieved 2x EBITDA, added $1.5B+ in revenue, launched profitable eCommerce channels, and unified their sales and marketing engines.
